{"id":26447,"date":"2019-08-28T15:34:06","date_gmt":"2019-08-28T18:34:06","guid":{"rendered":"https:\/\/cbr.org.br\/?p=26447"},"modified":"2025-03-26T13:42:29","modified_gmt":"2025-03-26T16:42:29","slug":"curso-gestao-de-clinicas-aborda-oportunidades-e-tendencias-do-mercado-da-saude-suplementar-com-participantes-de-todo-brasil","status":"publish","type":"post","link":"https:\/\/cbr.org.br\/en\/curso-gestao-de-clinicas-aborda-oportunidades-e-tendencias-do-mercado-da-saude-suplementar-com-participantes-de-todo-brasil\/","title":{"rendered":"\u201cClinic Management\u201d course addresses opportunities and trends in the Supplementary Health market, with participants from all over Brazil"},"content":{"rendered":"

Activity that was a highlight of CBR's educational actions in August, will take place again on September 26th and 27th, now focusing on negotiations with health insurance companies<\/em><\/p>\n

The \u201cClinic Management\u201d Course, which has been held for some years by the Brazilian College of Radiology and Diagnostic Imaging (CBR) and the Brazilian Association of Diagnostic Imaging Clinics (ABCDI), took place in August, in Bras\u00edlia, with the theme \u201cOpportunities and Trends in the Supplementary Health Market\u201d, with instructors Carlos Moura, economic advisor at CBR, and Rodolfo Siqueira.<\/p>\n

\u201cThe course was very good, covering practical, administrative and management points of view for clinics. The colleagues interacted a lot with the instructors, reporting their local problems and difficulties, which made the course very dynamic and interactive, as it should be\u201d, highlights Dr. Adelson Andr\u00e9 Martins, director of ABCDI.<\/p>\n

The instructors brought up current discussions, addressing the panorama of diagnostic medicine in Brazil, the main regulations and opinions, supplementary health figures, a broad market analysis, which is fundamental for good management, and the sector's news and trends.<\/p>\n

\u201cWe had many discussions regarding the glosses and adjustments of health insurance plans, as well as the disrespect for ANS Law 13.003\/14 by health insurance companies. It was very productive, as the instructors were able to guide clinics on how to report, how to avoid retaliation and what precautions should be observed in contracts\u201d, adds Dr. Adelson.<\/p>\n

The course brought together participants from all corners of Brazil, such as Acre, Amap\u00e1, Par\u00e1, Bras\u00edlia (DF), Rio de Janeiro, S\u00e3o Paulo, Rio Grande do Sul, among other states.<\/p>\n

For Dr. Luciano Muniz, from the Bragan\u00e7a Radiology Center in Bragan\u00e7a Paulista (inland S\u00e3o Paulo), understanding the dynamics of the supplementary health market, which is extremely fast, was what motivated him to participate in the course. \u201cI needed to understand the change and complexity of medical procedure tables, the dynamics of creating new standards. As a doctor and clinic owner, I felt the need to facilitate negotiation in the market in which I work. This was my first contact with the management area and I saw how much we need to be active,\u201d he explains.<\/p>\n

The doctor, who will also participate in the second module of the course, also emphasizes that the course was also an opportunity to learn about and better understand the role of CBR and ABCDI in the professional defense of radiologists and imaging diagnostic clinics. \u201cMany times, due to our busy routine, we do not use or update ourselves on a tool that we have at our disposal as members and we are left very unprotected,\u201d he adds.<\/p>\n

For CBR instructor and economic advisor Carlos Moura, it is essential to understand the market, its changes and the need to improve management. \u201cIt is important to remember that when a doctor decides to open a clinic, he becomes an entrepreneur. At this time, it is not enough to delegate; it is necessary to understand the market focus, the changes, and the threats. The percentage of disallowances in Brazil in supplementary health is 6% of all services provided. This is an alarming figure, as it involves wasted investments and efforts, in addition to the mechanism and structure that the clinic has to file an appeal. In the past, it was possible to survive with this percentage, but not anymore,\u201d he warns.<\/p>\n

To provide an even greater level of knowledge on the subject, the \u201cClinic Management\u201d Course will be held again in September, from September 26 to 27, also in Bras\u00edlia. In this second module, the theme will be \u201cLearning to Negotiate Effectively with Health Insurance Companies\u201d. Participants will have the opportunity to learn the ways to direct a negotiation strategy, delving into issues such as structuring the sales area, negotiating adjustments, negotiation opportunities and strategies, billing methods, scheduling prioritization tools, contracting in accordance with Law 13.003\/14, among other points.<\/p>\n

All information about the course is available on the CBR website, as well as the registration environment (https:\/\/cbr.org.br\/educacao\/gestao-de-clinicas\/<\/a>). For multiple registrations, contact CBR\/ABCDI by phone (11) 3372-4566.<\/p>","protected":false},"excerpt":{"rendered":"

The activity that was a highlight of the CBR's educational actions in August will take place again on September 26th and 27th, now focusing on negotiations with health insurance companies. The \u201cClinic Management\u201d Course, which has been held for some years by the Brazilian College of Radiology and Diagnostic Imaging (CBR) and \u2026 Keep reading<\/a><\/p>","protected":false},"author":8,"featured_media":26469,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[675],"tags":[122,50,665,837,111,84],"class_list":["post-26447","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-abcdi","tag-abcdi","tag-cbr","tag-cbr_radiologia","tag-curso-gestao-de-clinicas","tag-diagnostico-por-imagem","tag-medicina-diagnostica"],"acf":[],"_links":{"self":[{"href":"https:\/\/cbr.org.br\/en\/wp-json\/wp\/v2\/posts\/26447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cbr.org.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cbr.org.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cbr.org.br\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/cbr.org.br\/en\/wp-json\/wp\/v2\/comments?post=26447"}],"version-history":[{"count":1,"href":"https:\/\/cbr.org.br\/en\/wp-json\/wp\/v2\/posts\/26447\/revisions"}],"predecessor-version":[{"id":44439,"href":"https:\/\/cbr.org.br\/en\/wp-json\/wp\/v2\/posts\/26447\/revisions\/44439"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cbr.org.br\/en\/wp-json\/wp\/v2\/media\/26469"}],"wp:attachment":[{"href":"https:\/\/cbr.org.br\/en\/wp-json\/wp\/v2\/media?parent=26447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cbr.org.br\/en\/wp-json\/wp\/v2\/categories?post=26447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cbr.org.br\/en\/wp-json\/wp\/v2\/tags?post=26447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}