For the first time, the Brazilian College of Radiology (CBR), through the Cultural Commission, takes a significant and transformative step by launching the campaign “Doctors in the Backlands”. More than a project, this initiative is a social and educational mission that unites solidarity, innovation and science to transform lives in the interior of Brazil. The action took place in the heart of the Sertão of Paraíba, a region that symbolizes not only challenges, but also strength and resilience. With the goal of providing access to cutting-edge technology and training local doctors, Women of Breast Project, from the city of Cuité (PB). The CBR promoted training in percutaneous breast biopsy, an essential technique for the early diagnosis of breast cancer – one of the main causes of death among women in the country.
How was this social action?
In the days August 28 and 29, 2025, the CBR sent the city of Cuité the Dr. Marianna Ferri, breast radiologist, and Priscilla Marques, a fourth-year fellow at UNIFESP, to undertake training in vacuum-assisted biopsy, guided by stereotaxis It is ultrasound.
This action was possible thanks to a partnership initiated by CBR during the campaign Solidarity Radiology/Pink October CBR 2024, which included the donation of kits for percutaneous breast procedures by companies Bard It is Hologic. These kits were intended for the project “Together We Can Paint Paraíba Pink”, carried out in partnership by NGOs Women with Breasts It is Official Friendly Americas.
However, at the time, despite there being a table dedicated to these procedures and the kits being available, there was no way to perform percutaneous diagnoses due to the lack of training of local professionals. With this, the CBR aligned this new action with the focus on technical training, promoting the strengthening of early diagnosis of breast cancer and bringing lasting impact to the population.
Why is this action so significant?
The “Doctors in the Backlands” is more than bringing knowledge – it is breaking barriers. It offers tools to doctors and healthcare professionals working in historically neglected areas, enabling faster, more effective, and more humane care. The campaign also reinforces an essential message: quality healthcare is everyone's right, regardless of location or available resources.
Beyond Medicine, it's about Humanity
By performing this action, the CBR marks a new chapter in your career, showing that radiology transcends science: it is empathy, presence and the fight for significant social impact. This experience teaches that It is not enough to have knowledge – you must share it and take it to places where it causes the greatest transformation.
This is just the first of many actions that will inspire real change. Where there is solidarity, there is more humane medicine, more accessible diagnostics, and a more equitable future for all.
