Clinical management challenge

How to increase the effectiveness of the commercial relationship with operators and ensure the sustainability of the business Establishing a business plan in the Diagnostic Medicine segment in Brazil is not a simple task. The required knowledge is broad and requires careful analysis of the market to obtain the desired results. The management model based only on increasing the volume of exams produced is no longer adequate, which is why an efficient commercial management plan is necessary, as well as a study of market players. In addition, it is essential to understand the current scenario of rules imposed by the National Supplementary Health Agency (ANS) for paying sources and how this can help in the implementation of processes for monitoring through reports, indicators and analyzes that allow good negotiation between clinics and paying sources, with assertive decision-making. Another challenge for managers of clinics and Diagnostic Imaging services is to correctly measure and analyze the financial information of the establishments. Currently, only cost reduction actions are not synonymous with profitability for clinics. It is essential to develop and refine an investment plan, understanding important concepts of viability and return on investments based on financial indicators such as Payback, Discounted Payback, IRR (Internal Rate of Return) and NPV (Net Present Value). Working with indicators that make it possible to understand the profitability of each procedure and each operator and, from there, structure a business model identifying what are the possible prices to practice for each procedure is the path for those who seek better practices and, consequently, sustainability . Aware of the challenges of the segment, ABCDI invites all interested parties to participate in the 2018 Clinics Management Course, which will be held on June 28th and 29th (1st Module) and September 20th and 21st (2nd Module), in Belo Horizonte Horizon. Associates with ABCDI and CBR have a special discount. Click here and check out all the information and sign up!