MBA Management in Diagnostic Medicine broadens the debate on the integration of Laboratory Medicine, Radiology and other areas of a Diagnostic Center

Returning to classes after the year-end break, students of the MBA Management in Diagnostic Medicine, a partnership between CBR and FIA, were welcomed by Professor Gustavo Stuani Guimarães, a reference in the field of Laboratory Medicine. Bringing relevant contributions as provided for in the discipline entitled “Operations in Diagnostic Medicine”, Professor Gustavo proposed important reflections on the integration of Laboratory Medicine, Radiology and other areas of a Diagnostic Center, promoting and expanding discussions on the subject. “We had a pleasant interaction, the students raised many doubts about the clinical analysis service in Laboratory Medicine, providing a very productive and constructive discussion about the service. The MBA Management in Diagnostic Medicine is highly innovative, we need management knowledge in this market with so many challenges”, he points out. Among the various points of discussion, the students made an interesting relationship between a clinical analysis service and the brand differentials and value propositions that it is possible to offer to different customers, with broad participation and exchange of ideas among the group. In addition, the professor addressed current challenges and ways to offer the best solutions to patients. “The big challenge is adapting to customer expectations, future trends and at an adequate cost for the market to have access to. It is an interesting dynamic because the technology is very volatile, it has been arriving very quickly, and at the same time, to give access to the population, that is, to have the real benefit, it is necessary to bring this operation to a cost level which, many sometimes creates many challenges. The positive side is that this forces us to also use technology to gain scale, productivity, go after Artificial Intelligence models to start caring for the patient in a personalized, preventive, predictive and participatory way, in accordance with the 4Ps of Medicine”, he concludes. .