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MBA Management in Diagnostic Medicine expands debate on integration of Laboratory Medicine, Radiology and other areas of a Diagnostic Center

Returning to classes after the end of the year break, students of the MBA in Management in Diagnostic Medicine, a partnership between CBR and FIA, were welcomed by Professor Gustavo Stuani Guimarães, a reference in the field of Laboratory Medicine.

Bringing relevant contributions as foreseen in the discipline entitled “Operations in Diagnostic Medicine”, Professor Gustavo proposed important reflections on the integration of Laboratory Medicine, Radiology and the other areas of a Diagnostic Center, promoting and expanding discussions on the topic.

“We had a pleasant interaction, the students raised many questions about the clinical analysis service in Laboratory Medicine, providing a very productive and constructive discussion about the service. The MBA in Management in Diagnostic Medicine is highly innovative, we need management knowledge in this market with so many challenges ”, he points out.

Among the various points of discussion, the students made an interesting relationship of a clinical analysis service with the brand differentials and value proposals that it is possible to give to the different clients, with wide participation and exchange of ideas between the group. In addition, the professor addressed current challenges and ways to offer the best solutions to patients.

“The great challenge is to adapt to customer expectations, future trends and at an adequate cost so that the market can have access. It is an interesting dynamic because the technology is very volatile, it is arriving very fast, and at the same time, to give access to the population, that is, to have the real benefit, it is necessary to bring this operation to a level of costs which, many sometimes creates many challenges. The positive side is that this also forces us to use technology to gain scale, productivity, to go after Artificial Intelligence models to start serving the patient in a personalized, preventive, predictive and participatory way, according to the 4Ps of Medicine ”, concludes .

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